08/03/2022 | NEO:NFT | press release

NFT Technologies Inc. (NEO: NFT) (the “Company” or “NFT Tech”),a leading technology company powering decentralized ownership, NFTs and the Metaverse for public markets, today announced its partnership with Sony’s Hawk-Eye Innovations to connect live sports data to the enormous potential of the sports NFT market.

Sony’s Hawk-Eye innovations provide the sports world with industry-leading official, broadcast and digital solutions. NFT Tech, which pioneered the connection of live sports data and sports NFTs through its Cannes Lion Award-winning work at the Australian Open AO Artball, is excited to partner with Hawk-Eye on what some see as the future of sport.

Sony is the largest technology and media company in Japan with revenues of more than $80 billion, of which $24 billion comes from gaming and network services. Through its subsidiary Hawk-Eye Innovations, Sony Sports is exploring blockchain technology and its ability to connect fans with each other and their favorite teams in unprecedented ways.

“Sports leagues around the world are constantly looking for ways to increase viewership and connect more deeply with fans,” said Adam De Cata, CEO of NFT Tech. “Fantasy Sports is extremely popular and generating tremendous viewership growth that encourages the middle segment of fans to stay active during the regular season. We are excited to join Sony as we pioneer unique blockchain use cases for the sports and entertainment industries.”

Fantasy Sports is a fast growing industry. Over 60 million people gamble annually – and experts predict the industry will be worth $50 billion a year by 2028. The services of Hawk-Eye’ horse racing and even motor sports. Ball tracking is already being used for strategy analysis and scouting, and multi-angle viewing for games shown on TV and video is also being considered, showing that Hawk-Eye’s capabilities are growing.

“Our mission at NFT Tech is to help the next billion users get started with web3. We believe entertainment and sports will be an important avenue for this launch and couldn’t be more excited. This opportunity allows us to connect with a massive community of fans worldwide and capitalize on this pivotal moment in NFT history. It’s our opportunity to demonstrate the power of blockchain and bring the next billion users into space.”

About NFT Tech

NFT Tech works to develop infrastructure, assets, real estate, and intellectual property in the metaverse, build and generate revenue from P2E and M2E games, and provide insights and benefits to the public markets. By bridging the gap between traditional capital markets and the Web3 space, NFT Tech establishes decentralized ownership, NFTs and the Metaverse. Current projects include the creation of the GOAT Guild and Fuku.

About Hawk Eye Innovations

Hawk-Eye Innovations forms an important part of the Sony Sports business with a shared mission to deliver world-class official, broadcast and digital solutions to the sports world. Through the Sony family, we are opening doors to much broader possibilities, helping customers explore new possibilities and bringing to life experiences previously only imaginable. We work closely with sister company Pulselive to create compelling digital experiences that give fans more control.

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Cautionary Statement Regarding Forward-Looking Information

This press release contains certain forward-looking statements within the meaning of applicable securities laws relating to the Company. These forward-looking statements are generally identified by words such as “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “opportunity”, “plan”, ‘, ‘may’, ‘should’, ‘will’, ‘would’ and similar expressions. Forward-looking statements in this press release include statements relating to the completion of the agreement with Hawk-Eye Innovations, its closing date; benefits realized from the business; expanding the company’s NFT developments and product offerings; potential benefits and requirements for direct-to-consumer NFT projects; potential benefits, development and adoption of web3 and related applications; retention of Run It Wild employees and the value of their experience; plans to accelerate growth; and the continued public acceptance of NFTs. Although the Company believes that the expectations and assumptions upon which such forward-looking statements and information are based are reasonable, undue reliance should not be placed on the forward-looking statements and information as the Company cannot guarantee that they will prove to be accurate become correct. Because forward-looking statements and information address future events and conditions, by their nature they involve risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements contained in this press release, including but not limited to the risk factors described in the prospectus. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements and information contained in this press release are made as of the date of this press release and the Company undertakes no obligation to publicly update or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, except as required by applicable law laws is required.

No securities regulatory authority has approved or disapproved the contents of this press release. The Neo Exchange has not reviewed or approved this press release for the adequacy or accuracy of its content.

This press release does not constitute an offer to sell, or the solicitation of an offer to sell, any securities in the United States. The securities have not been and will not be pursuant to the US Securities Act of 1933 (the “US Securities Act”) or any securities laws State registered and may not be offered or sold in the United States of America

US persons (as defined in Regulation S of the US Securities Act) unless registered under the US Securities Act and applicable state securities laws or unless an exemption from such registration applies.

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