2022-07-27 | NYSE:DKS | press release

Athletes can compete for style points in DICK’S Sporting Goods High via challenges, quests and obbys to equip their avatar with the latest back-to-school gear

PITTSBURGH, July 27, 2022 /PRNewswire/ — DICK’S Sporting Goods today announced the launch of “School of Sport,” an interactive experience on the Roblox platform that permeates sport and style, giving users the ability to participate in a variety of challenges, quests and obstacle courses (“obbies”).

Experience the full interactive multichannel press release here:

The outdoor cafeteria is the social hub where users can connect, collect Style Point coins, and shoot hoops at the nearby plaza

The “School of Sport” consists of six virtual rooms and takes place at DICK’S Sporting Goods High. Mimicking the characteristics of a real high school, she brings the most compelling aspects of back to school to Roblox.

“It’s important to us to evolve the way we engage with consumers. We are excited to enter the metaverse with the ‘School of Sport’ and create a space to share sport and style while also connecting with our younger athletes.” said Ed PlummerChief Marketing Officer at DICK’S Sporting Goods.

DICK’S Sporting Goods launches the larger of the brand Show off your style Back-to-school campaign that focuses on versatility and encourages teens to own their individual style. While this theme is woven throughout the School of Sport experience, it is most evident in the Roblox experience’s first environment, The Locker Room, where the transition from sport to style in the real school occurs frequently.

“School of Sport” by DICK’S Sporting Goods is currently live on Roblox and available at:

How it works: “School of Sport” by DICK’S Sporting Goods

  1. Users enter the experience through The lockerroom There you will find information on navigating DICK’S Sporting Goods High. Each player receives a personalized locker The business where they can use Style Points, the in-experience currency, to buy shoes, clothes and accessories to outfit their avatars.
  2. As users freely explore DICK’S Sporting Goods High, they can socialize with other users and earn stickers, badges, and style points by participating in quests, obbys, and challenges in the experience environments: The field, the hallways, the gym and The outdoor cafeteria. There is an additional hidden environment within the experience that visitors must discover for themselves.
  3. Not only can community members use Style Points to get access to the latest back-to-school gear, but they can also view their rankings on the leaderboard and personalize their virtual school supplies (notebook, water bottle, etc.) with stickers that they have collected everywhere the school.

About DICK’S Sporting Goods, Inc.

DICK’S Sporting Goods (NYSE: DKS) inspires confidence and excitement by personally outfitting all athletes so they can achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer, serves athletes and outdoor enthusiasts in more than 850 DICK’S sporting goods, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and warehouse sale stores, online and via the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center and GameChanger, a mobile youth sports app for scheduling, communication, live scores and video streaming.

Driven by his belief that sport makes people better, DICK’S has long been an advocate for youth sports and, along with his foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. For more information about DICK’s business, corporate giving, sustainability efforts and employment opportunities, visit,,, and further Facebook, Twitter and Instagram.


DICK’S Sporting Goods: (724) 273-5552, [email protected]

Roblox: [email protected]

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SOURCE DICK’S Sporting Goods

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