Troubled Netflix has a rare victory to celebrate, and it comes from an unlikely place – Red Bull Formula One team boss Christian Horner.
Horner spoke to Bloomberg about Formula 1’s current moment in the sun — its rising popularity, which Horner believes is at least partly thanks to Netflix. F1 is the subject of Netflix series Drive to Survive and has already seen four series that have boosted the sport’s popularity in new ways – most notably helping the sport gain a foothold in the American market. Historically, F1 hasn’t been popular in the States, but that’s all changing.
Amid news that Netflix lost 200,000 subscribers earlier this year, the company has been looking for ways to cut costs and make more money. The first was achieved by weeding out a number of animation projects that were in the works, while the second involves cutting off password shares and planning a new ad-supported payment tier. But as always, it’s the content that really counts – and in Drive to Survive, both Netflix and F1 have found a symbiotic relationship that works.
You can now watch the first four seasons of Drive to Survive on Netflix, and they’re worth watching even if you wouldn’t consider yourself a huge F1 fan. In fact, the season was undoubtedly responsible for many non-fans getting involved with the sport for the first time, as Horner suggests.
If you want to enjoy Drive to Survive in style, be sure to check out our list of the best Apple TV deals on the market today.