ALT Sports Data partners with Thrill One Sports & Entertainment

ALT Sports Data, pioneers of retail and consumer data for action and alternative sports, has officially partnered with Thrill One Sports & Entertainment to expand into new markets in the world of regulated sports betting. The exclusive, global partnership will leverage ALT Sports Data and its proprietary simulation trading platform to enable sports betting on Nitro Rallycross and Street League Skateboarding.

ALT SPORT DATA SWBased in Southern California, ALT Sports Data, Inc is the leading provider of exclusive and official alternative sports trade and consumer data for the sports betting industry. ALT Sports Data becomes the exclusive provider of both Nitro Rallycross and Street League Skateboarding events and customer data for licensed sportsbooks. This is Thrill One’s first data partnership in the growing US sportsbook sector.

“Our mission is to shine a light on the sports we watch and love. As the official data partner of Thrill One – the undisputed global leader in thrill-based entertainment – we are opening the door to a new and highly engaged audience exploring skateboard and rallycross racing,” said Joe Dunnigan, CEO of ALT Sports Data. “Legal sports betting offers a new connection point to these legendary sports, their world-class athletes and their global communities. And that leads to more fans and greater engagement.”

Thrill One, recently acquired by Fiume Capital and Juggernaut Capital Partners, is the global leader in thrill-based sports and includes flagships Nitro Circus, Nitro Rallycross (Nitro RX) and Street League Skateboarding (SLS). Living in the epicenter of skateboarding, SLS successfully harnesses the skills and culture of street skateboarding where they have developed the vibrant sport from a collection of local grassroots competitions into a renowned global competition. As SLS did for skating, Nitro RX elevated the sport of rallycross by packaging it into an exciting and consumable event that literally takes auto racing to new heights.

“Partnering with ALT Sports Data allows us to provide a dynamic fan engagement platform in the fast-growing world of regulated sports betting,” said Joe Carr, CEO of Thrill One Sports. “This new relationship will provide another entry point into these sports and complement our strategy to create a more immersive experience for fans.”

ALT Sports Data will use official data feeds to develop a high-end live betting product to be sold to regulated sportsbooks around the world. Exclusive access to official Nitro RX and SLS data will allow ALT Sports Data to provide up-to-the-minute odds and a range of traditional and prop bets.

Both ALT Sports Data and Thrill One have partnered with US Integrity – a sports betting monitoring and regulation technology company – to provide the highest level of protection against betting-related fraud and corruption. In addition, US Integrity will offer a comprehensive sports integrity and training program for Nitro RX and SLS.

About ALT Sports Data, Inc

ALT Sports Data was developed to give the world the opportunity to participate in the results of previously unavailable action, adventure, endurance and motor sports. We do this by providing advanced odds and price data and managed trading services to legit sportsbook operators; helps them efficiently offer bets on previously unavailable highly interesting alternative sports. Rooted in a proprietary software model and deep domain expertise in action/alternative sports, we provide operators with both official and unofficial trade data and customer data, enabling them to generate new revenue and attract relevant new audiences. For more information about ALT Sports Data, visit

About Thrill One Sports & Entertainment

Thrill One Sports & Entertainment is a next-generation content company living at the intersection of sports, entertainment and lifestyle, combining the resources of Nitro Circus, Street League Skateboarding (SLS), Nitro Rallycross (NRX) and Thrill One Media. Thrill One, a multimedia platform founded in 2020, is dedicated to creating breathtaking action sports events and original content powered by the most daring athletes, talent and brands in thrill-based entertainment. Thrill One Sports & Entertainment also has one of the largest aggregate social audiences in action sports, with over 40 million followers across its multiple branded pages and channels. Visit for more information.

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