ufcthe world’s leading mixed martial arts organization, and BT Sport today announced a new multi-year media rights deal that builds on their existing broadcast partnership for the UK and Ireland and ensures that BT Sport remains the exclusive media house for UFC.
The new deal means that next year BT Sport and the UFC will celebrate a decade-long collaboration after first joining forces in 2013.
It was a different world back then when the legendary Anderson Silva reigned over middleweight and Hall of Famer Georges St-Pierre was still carving out his unmatched welterweight legacy.
But with a new generation of British MMA stars led by the likes Tom Aspinall and Leon Edwardsfighting to become tomorrow’s champions, BT Sport will continue to bring you our industry-leading coverage of one of the world’s fastest growing sports.
The new agreement includes all UFC live events, including numbered events and Fight Nights, as well as hundreds of hours of original programming from shows like UFC Countdown and UFC Connected, and an extensive library of classic combat sports events highlighted by the biggest fights in UFC history .
“We were blown away by the amazing response from fans at our London event earlier this year,” said UFC President Dana White.
“The fans from Great Britain and Ireland love this sport and have always been great to us. And now our roster of talent from these countries is stronger than ever.
“We are extremely excited to continue our partnership with BT Sport to continue developing these athletes, building stars and broadcasting the best martial arts events in the world to these incredible fans.”
Rachel Knight, Sports Rights Director at BT Sport, said: “BT Sport is delighted to continue our successful partnership with UFC. We’re entering a golden age for sport in the UK and Ireland, with an incredibly exciting roster of local talent coming through.
“We look forward to working closely with these brilliant athletes and with the UFC to continue telling the stories and bringing the sport to our viewers for years to come.”
After a three-year absence, UFC returned to the UK in early March this year with an unforgettable event at the O2.
UFC Fight Night: Volkov vs Aspinall saw a $4.5m (£3.56m) goal, making it the highest-grossing single sport event in O2 history.
Seven British fighters on the card achieved wins including Tom Aspinall, Molly McCann and Paddy Pimblett, underscoring the current MMA talent in the UK.
With this hugely successful return, UFC cemented their commitment to the market with the return of a second event in London, set to take place on Saturday, July 23 at The O2. Cash the latest news on the UFC’s DST return to British shore here.
The UFC has held a total of 28 events across the UK and Ireland since 2002 and every event has sold out, demonstrating the brand strength it has built.