Dutch Sport Tech Fund invests in bike app co-founded by Tour de France stage winner Tom Pidcock

Dutch Sport Tech Fund, an investment firm based in Amstelveen, Netherlands, has invested in a cycling community app co-founded by pro rider Tom Pidcock, winner of a crucial stage at this year’s Tour de France.

The fund seeks to invest in sports technology companies involved in athlete performance, data and analytics, and fan engagement.

Link My Ride, founded by Pidcock and his former teammate Jacques Sauvagnargues, will allow riders, clubs and brands to connect via a smartphone app and desktop platform.

A statement from the Dutch Tech Sport Fund claims it is the first fund to focus solely on this market. In 2019, the sports technology market was worth $11.0 billion – 6.4% of the total sports market – and is expected to grow at 23.1% per year to reach $31.1 billion by 2024, the fund said in a statement.

The Dutch Tech Sport Fund was founded in 2020 by Mark Snijders, a former professional footballer.

Link My Ride is in the final stages of development before launching later this year. Pidcock won the Alpe d’Huez stage of this year’s Tour de France – one of cycling’s most famous climbs in the world.

Alexander Jannsen, CEO of the Dutch Sport Tech Fund said: “As a fund we were keen to break into the cycling market and community. Link my Ride stood out and ticked all the boxes; a great business model, founder, consultant and influencer; a non-profit focus, a young and ambitious team and a cool app.”

Other investments by the fund include a stake in ZEST.GOLF, a business booking site for golf courses, and Jogo, which was recently acquired by football platform 433 and Horizm, whose clients include Liverpool, Chelsea, Real Madrid, Dortmund and Juventus.

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