EPIC Risk Management Partners with Global Institute of Sport – European Gaming Industry News

reading time: 3 protocol

Community engagement and volunteer work in the focus of the unique sponsorship program

Entain, the global sports betting, gaming and interactive entertainment group, and the Trident Leagues are pleased to announce a multi-year extension of their pioneering community sports investment-based partnership. The expansion will provide vital funding for the 248 clubs that make up the Northern Premier, Isthmian and Southern leagues – known collectively as the Pitching In Trident Leagues – over the coming years, with support from the Entain Foundation under the “Pitching In” banner Levels three and four of the national league system.

Originally launched in 2020, the Pitching In partnership was specifically created to provide the financial investments needed to not only ensure the successful operation of the leagues during the Covid-19 pandemic, but to enable individual clubs to engage with their local communities and contribute to positive social impact.

The Pitching-In partnership was designed from the ground up to deepen the connections between clubs and their local communities. The successful implementation of this goal has been supported by two major initiatives, the Trident Community Fund (“TCF”) and the Pitching In Volunteer Hub, both of which will see further investment as the partnership progresses.

In December 2020, Entain became a founding partner of the TCF, investing £150,000 each year to enable clubs to get involved in a wide range of important community-based projects and invest in their local areas. To date, over 65 grants of up to £5,000 have been awarded, with a focus on strengthening community ties. Successful projects include: programs that enable disadvantaged children to participate in football; youth, women and disability coaching programs; community health clubs; running football for older generations; first aid and steward training; youth development programs and; mental support. (See Editor’s Notes on TCF Case Studies).

In May 2022, Entain launched the Pitching In Volunteer Hub, a unique online portal that has become a one-stop shop for every Trident League club to connect football fans with potential volunteers. The Volunteer Hub provides a simple web-based interface for clubs to post volunteer service vacancies, while fans can search for available opportunities either with a specific club or based on their location. (See Editor’s Notes for volunteering case studies).

Stuart Pearce, the former England legend and captain who is known to have spent over five years in non-league football as a Wealdstone FC player, will continue to serve as Pitching-In Ambassador. At launch, Pearce said:

“This is fabulous news, not just for the Pitching In Trident leagues themselves, but for football in general. It represents an important injection of funds to help the leagues thrive, but perhaps more importantly, it helps bring clubs and their local communities together.

“The Trident Community Fund is just a brilliant initiative that allows young people to really connect with their local people, while the Volunteer Hub is a real game changer in encouraging volunteering at the community level.”

Jette Nygaard-Andersen, CEO of Entain said: “We are really proud of what we have achieved with Pitching In and our partnership with the Trident Leagues, particularly the positive impact it is having on grassroots sport and community engagement .

“Through the Entain Foundation, we are committed to making a positive contribution to the grassroots and community sport that plays such a big part in the lives of our customers.”

In a joint statement, Pitching In Trident League Chairmen – Nick Robinson, Isthmian League), Mark Harris (Northern Premier League) and Anthony Hughes (Southern League) said:

“We couldn’t be happier that Entain is extending its pitching-in partnership with us. This is truly unlike any other sponsorship we have been involved with. The overall focus of the program is how together we can help clubs develop and deepen their engagement with local communities.

“TCF and the Volunteer Hub are fantastic examples of their commitment to football outside the league and how they can make a positive difference in people’s lives.”

Table of Contents

Leave a Comment