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“I want to leave this sport in a better place than when I came here”

NASCAR driver Denny Hamlin has been part of the stock car racing scene for over 20 years. The Joe Gibbs Racing driver has not only been in the spotlight for his on-track performance, but also for his ideas and vision for the sport off-track.

The 41-year-old driver began his journey as a team owner in 2021 when he co-founded team 23XI Racing with basketball legend Michael Jordan. The team from Mooresville, North Carolina, won its first race of the season. Things haven’t always been smooth sailing for the team, but 23XI Racing has managed to make waves in the sport as a brand with drivers Bubba Wallace Jr. and Kurt Busch at the wheel.

Hamlin said the following about his involvement in the sport:

β€œListen, I work very, very hard to change the sport for the better. I do my part. I want to leave this sport in a better place than when I came here.”

The Tampa, Fla. native hasn’t shied away from speaking out on controversial topics that haven’t changed in NASCAR for years. The most recent of these issues came in the form of Hamlin’s advocacy for more allocation of TV revenue to teams. Currently, the TV rights deal splits 25% of revenue among teams, 65% goes to tracks, and the remaining 10% goes to NASCAR.

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However, it should be noted that most of the routes on the calendar are now owned by the governing body itself. Thus, the need for change arises to expand the teams, which would ultimately make the sport more popular.

Another example of this changing working style of the younger teams is Kurt Busch’s sponsorship in Kansas. The #45 Toyota Camry TRD wore a special livery inspired by a pair of limited edition Nike Air Jordan 2 sneakers. Busch also wore a matching firefighting suit as the weekend’s main sponsor was the Jordan brand before claiming his first win of the 2022 Cup Series season.


Denny Hamlin wins the Coca-Cola 600 at Charlotte Motor Speedway

Joe Gibbs Racing driver Denny Hamlin placed in best position to win after being issued a final caution at the Coca-Cola 600 at Charlotte Motor Speedway. The late crash saw a winner crowned in overtime as the 41-year-old fended off a late attack from Kyle Busch to take the checkered flag in P1.

After his last win, he is 17th in the NASCAR Cup Series standings. Join Denny Hamlin next weekend at the World Wide Technology Raceway for the Enjoy Illinois 300 presented by TicketSmarter.


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