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Man City and Xylem continue water-based initiatives for communities

Manchester City FC announced the extension of its multi-year global partnership with a water technology company xylem.

In cooperation with the governing First League Champions will aim to engage 100 million people to address challenges like drought and flooding by getting involved in water-related initiatives in their communities.

Roel de Vries, Group Chief Operating Officer, City Football Group, said: “Today we are pleased to announce the extension of our partnership with Xylem. Over the last four years we have successfully combined our place in the world of football with Xylem’s expertise in water education to reach large numbers of people worldwide.

“With the voice and impact of Manchester City, NYCFC and Mumbai City, we will continue to raise awareness of sustainable approaches and change behaviors. We look forward to continuing this work in the years to come.”

The renewed partnership includes Manchester City’s men’s and women’s teams, as well as MLS champions New York City FC and Mumbai City, which are part of City Football Group (CFG).

Since 2018, the couple have reportedly reached over a billion people through water awareness, education and volunteering initiatives to advance their mission to create a more sustainable world.

“When it comes to solving big challenges, our voices are stronger together,” he added Patrick Decker, President and CEO of Xylem. “That’s why one of the many ways Xylem is improving water security is by engaging external stakeholders to put water on the agenda in new ways and places.

“Through our partnership, we are creating a unique and powerful platform to connect with millions of fans around the world, spark conversations about water challenges and solutions, and inspire widespread action. We are energized by the opportunities that lie ahead and the potential to accelerate progress on our mission to solve water.”

The United Nations estimates that 3.2 billion people will live in areas with severe water stress by 2050 if global warming continues according to current projections.

The three clubs and Xylem aim to improve water in the global conversation about climate change through activities and dialogues that educate communities about the value of water and projects to improve access to water and sanitation.

Similarly, the couple hooked up in 2021 puma to launch the world’s first sports jersey dedicated to raising awareness of water challenges. The jersey is made with a dope-dye manufacturing process that reduces water usage.

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