Why Rams’ Aaron Donald signed with Kanye West’s Donda Sports: ‘One hell of an opportunity to open a lot of different doors’

Aaron Donald’s wild off-season continues. As the Rams and defensive tackle, 31, continue to negotiate a new contract through 2022, Donald isn’t resting on his laurels and is securing more deals. Donald became the second athlete and first athlete currently on a team to sign with Donda Sports from Kanye West as he joins Antonio Brown with the brand.

Donald made the announcement on Brandon Marshall, Adam Jones and LeSean McCoy’s I Am Athlete podcast.

It’s a big fish for a relatively new brand. Donald spoke about why he decided to join.

“It was an opportunity,” Donald said on the podcast. “…My wife actually does my marketing. You know she does a lot of my marketing. So it was an opportunity that presented itself to us – me and her – you know it made sense… The family atmosphere that they have coming to Donda Sports and my wife being a part of it made it a no-brainer for me.”

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Donald also began talking about what the deal would include.

“It doesn’t come full circle, but we talked,” Donald continued. “We have this plan that my wife has been talking and getting things done, it’s going to happen soon.”

What is Donda Sports?

When Antonio Brown signed with Donda Sports in February, there was a statement that Brown would help bring a sporting focus to the brand.

“Donda Sports was founded with the vision of holistically supporting athletes during and after their sporting career,” the statement said. “Donda Sports is a borderless organization, equally focused on professional and wellness support, with an ambition to work with athletes of all genders, disciplines and sports.”

It’s easy to see why that might appeal to a player like Donald, however vague it might be. Donald clearly has high ambitions outside of the NFL and seems to think West’s goals align with his.

“Donda Sports is something similar [West], of course with his mom and all,” Donald said on the podcast. “So he definitely wants this to be something that’s top notch and something that he’s serious about.”

MORE: Antonio Brown and Kanye West’s relationship explained: From Buccaneers to Donda Sports to Super Bowl suite

What’s next for Aaron Donald?

Antonio Brown has already openly speculated that his NFL career might be over, and Donald seems to be finding out similar things for himself.

The Super Bowl champion has sent mixed messages about playing next season, vacillating between insisting he should “run back” at the Super Bowl parade and reporting he’s considering withdrawing if he and the Rams can’t agree on a new contract.

Donald was spotted earlier this off-season with West, Brown and Floyd Mayweather at Mayweather’s 45th birthday party. As Donald said on the podcast: “I think it’s a hell of an opportunity to open a lot of different doors and a lot of different things outside of football that I want to be involved in, that I want to do, that my wife wants to do. So being a part of that and being one of the best first athletes to be a part of that is pretty cool. We’re looking forward to it and will see where this thing goes.

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