“new York continues to be a priority market for Wilson as we expand our retail footprint,” says Gordon DevinPresident & CEO, Wilson brand. “From permanent retail locations to pop-ups, we will celebrate athletes of all skill levels and offer them the best of Wilson, from premium products to curated experiences.”
The Upper East Side store at 1517 3rd Avenue will feature Wilson’s first-ever “Equipment Room,” where shoppers can borrow select products to try before they buy. Customers can take advantage of this unique sporting goods program for baseball, softball, tennis, pickleball, basketball, soccer, volleyball and more. Rental fees range from $5–$10 per day based on the product and any rental fees will be deducted from the final price upon purchase.
The new store will offer a curated line of premium gear across a variety of sports categories, including the official basketballs of the NBA and WNBA, the duke – the official ball of the NFL, A2000 gloves, leading tennis racquets like Pro Staff and Clash, D9 irons and more. The store will also house Wilson’s athletic lifestyle sportswear collection, available for both men and women. In-store services such as a full-time racquet master, ball glove personalization, racquet customization and a golf simulator will also be available to consumers. Regular store opening times are 10 am – 7 p.m. Monday to Saturday and 11 clock – 7 p.m. on Sunday.
To further expand their new York Presence, Wilson will open a third NYC store at Columbus Circle next month, as well as pop-ups in key locations throughout the summer. Additionally, Wilson will debut its annual pop-up at the US Open, where Wilson has been the official stringer of balls and racquets for over 40 years.
Follow @Wilson and visit wilson.com for more information.
Chicago, United States of America-based Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world’s leading manufacturer of high-performance athletic equipment, apparel, footwear and accessories. The company brings more than a century of innovation, history and heritage to many sports including racquet sports, baseball, softball, soccer, basketball, volleyball, soccer and golf. The brand also offers Wilson Sportswear, including lifestyle and performance apparel so everyone can live like an athlete. Wilson uses player insights to create products that push innovation in equipment and apparel to new territory, empowering athletes of all levels to do their best. Visit www.wilson.com for more informations.
SOURCE Wilson Sporting Goods