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Wingstop wants you to wear a pair of Lemon Pepper 1s

Wingstop sneakers

Photo courtesy of Wingstop

What started as joke on twitter is now a reality: Wingstop has made a branded sneaker.

It all started late last year when someone tweeted that their mother thought the insignia on her dark green Air Jordans resembled Wingstop’s logo.

The tweet went viral, and the nearly 1,800-unit wing chain collaborated with bespoke shoemaker The Shoe Surgeon to create a sneaker design dubbed Lemon Pepper 1’s.

Basketball star Michael Jordan first wore his Nike Air Jordan 1 in 1985, and several versions have been introduced since then.

Wingstop’s green-and-white sneakers will be given away on the chain’s Instagram, Twitter and TikTok accounts starting Thursday only to people who have signed up for The Club, Wingstop’s fan club.

Wingstop’s winged logo bears a striking resemblance to a certain popular athletic shoe brand that has long caught the eye of fans.

Each panel of the shoe represents a different aspect of the wing chain’s “taste process,” the company said.

Cream suede is a nod to Wingstop’s popular ranch dressing; Shaggy tan suede swooshes mimic the texture of fried wings and tenders; The shoe’s tongues feature a packet of lemon pepper spice, along with textured leather like the texture of the chain’s brown pockets; The inner liner of the shoe includes the slogan “Wings. Fries. Pages. Repeat”; and Wingstop’s winged logo takes ground on the heel.

The shoes come with extra laces and sneaker nests in a box in a large canvas bag similar to Wingstop’s take-out bags.

“The Lemon Pepper 1’s represent Wingstop’s growing restaurant presence with nearly 1,800 restaurants worldwide and aspiration to operate over 7,000 in the future,” said Marisa Carona, Wingstop’s chief growth officer, in a statement. “Some of our biggest fans are now able to show flavor with their sneakers, whether it’s taking an online order, eating in our newly opened dining rooms, or just refreshing their fan base as they go about their day.”

The Shoe Surgeon has also teamed up with Pizza Hut to make two versions of “Pie Tops” sneakers. The very limited edition shoes allowed wearers to order a pizza and even pause live TV at the touch of a button.

“I love making ads cool,” Shoe Surgeon founder Dominic Ciambrone said in a statement. “By partnering with Wingstop, we’ve come full circle to bring a fun meme to life with the Lemon Pepper 1’s.”

At the time the tweet went viral, someone commented that Wingstop’s shoes should be called “Lemon Pepper Stepper 1.”

“Consider it done,” Wingstop replied.

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