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100%® INTRODUCES UNIQUE GLACIER PERFORMANCE GLASSES WITH A RETRO STYLE

The latest performance sunglasses offer everything that 100% does best. From a non-slip grip for optimal fit to premium lenses and coatings for superior optical clarity and protection. NORVIK is designed to meet the needs of the 100% list of world-class endurance athletes.

“NORVIK is a trendsetter rooted in inventive technology that works to perform in a variety of conditions while keeping lifestyle in mind,” said Gwen van Lingen, Vice President of Global Sales & Marketing. “With the versatility of NORVIK, you can confidently take your look from the pitch to the café.”

Custom-designed side shields provide additional protection from the elements and unwanted peripheral glare. The new style also offers premium lens options designed to the highest quality standards in the industry. HiPER® lens technology increases contrast and intensifies colors for optimal clarity and sharper vision.

NORVIK also comes with extra lenses for a quick change to ensure top performance in all light conditions. NORVIK is also offered in a polarized lens option. 100% proprietary polarized glass provides light-filtering polarization and cuts glare without affecting digital screens, phones or GPS instruments.

Follow 100% on Facebook, TwitterInstagram, TikTok and YouTube. For more information on all 100% products and athletes, visit 100% online.

Approximately 100%®

100%, based in San Diego, California, is an independent premium sports brand focused on performance eyewear, technical apparel and sports protection. 100% equips the most demanding athletes with the performance technologies and gear they need to compete at the top of a variety of sports.

100%’s roots stretch back to 1982 when motocross superstars wore the original 100% logo as a badge of honor on their race gear and helmets. Today, 100% inspires a whole new generation of athletes in different sports and presents them with the original slogan: “How much effort do you give?”

The 100% brand boasts an impressive roster of athletes, including the seven-time Tour de France Green Jersey Winner and three-time world champion in road cycling, Peter Sagan; two-time 450 AMA Supercross Champion Cooper Webb; Olympic Champion, UCI Cross-Country Mountain Bike World Champion and European Champion Jolanda Neff; Five-time UCI Downhill World Champion Loïc Bruni; #1 long-distance triathlete in the world, Gustav Ident; Olympic Champion and X Games Champion in Snowboard Superstar Zoi Sadowski Synnott; four-time Olympic biathlon gold medalist Johannes Thingnes Boe; MLB All Stars Atlanta Braves Ronald Acuña Jr. and San Diego Padres shortstop sensation Fernando Tatis Jr.

editorial contact, Diana Thibert
(310) 804-2400 / [email protected]

SOURCE 100%

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