Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the attention of the music industry. Some have appeared out of nowhere, others have taken months to catch on, and all could become ubiquitous in the snap of a TikTok clip.
This week: Bailey Zimmerman breaks new ground for a modern country crossover, while Doja Cat lands another hit, Joji continues to accelerate and ABBA gets the acceleration treatment.
Viral country star Bailey Zimmerman “Rock” the Hot 100
The traditional country route up the charts—usually through radio airplay slowly built up over several months—is such a gradual path that it tends to garner attention when an artist (especially a newer one) bursts in. Such is the case of Bailey Zimmerman, whose breakout hit “Fall in Love” has climbed the Billboard Hot 100 for the past seven weeks – only to see the song be immediately overtaken by its follow-up, “Rock and a Hard Place.” .
The 22-year-old singer-songwriter (signed to Warner Music Nashville/Elektra Music Group), whose music bears more than a faint resemblance to its similarly viral predecessor Morgan Wallen, teased his new ballad at length on TikTok ahead of its debut earlier this month . The momentum built led to a resounding debut at No. 24 on the Hot 100 for “Rock” (charting June 25) this week – thanks in large part to 11 million streams in its first week, Luminate says. It skips “Fall in Love,” which in its seventh week on the list climbs six spots to No. 46, and only is only is beginning to be embraced by radio, debuting at No. 54 this week billboard‘s Country Airplay entry. —Andreas Unterberger
Doja Cat still has the hot hand
Considering the winning streak that Doja Cat has had in recent years, culminating in last year’s planet her Album – up to six top 40 hits on the Hot 100, with “Get Into It (Yuh)” moving up 11 spots this week to #33 – it was more than forgivable that “Vegas,” their “hound dog” , interpolated single from Baz Luhrmann’s upcoming Elvis Presley biopic, got off to a slow start following its release last month. Perhaps Doja had simply reached a mainstream saturation point that couldn’t accommodate a soundtrack hit among her many other major singles!
No: “Vegas” is also fast becoming a hit now, after viral dance clips on TikTok helped boost listenership. According to Luminate, the song climbed 19 spots on the Hot 100 to number 56 and garnered 9.1 million on-demand streams in the U.S. in the week ended June 16, up almost 13% from the previous week. Radio is also beginning to bet on “Vegas,” with 631,000 airplay audience impressions among 72 reporters on Billboard Radio’s song listing for the week ended June 20. With elvis Vegas, which hits theaters Friday, could climb further to the top of the Hot 100 for Doja Cat and join the Post Malone collaboration I Like You (A Happier Song) (this week’s #14). dexterous stars, “Woman” (No. 23) and “Get Into It (Yuh)”. — Jason Lipshutz
ABBA “Eyes” an unusual TikTok comeback
You wouldn’t necessarily listen to most of the songs by ’70s and ’80s pop perpetrators ABBA and think they need to be even faster and snappier, but TikTok users apparently see it differently — at least as far as their 1979 single “Angeleyes” goes. The song, a relatively minor hit for the group (peaking at number 64 on the Hot 100), has become a staple of the app in recent weeks via an accelerated version, often used to set photomontages to music (on the des songs set). bittersweet lyric “It hurts to remember all the good times”). The accompanying bump has seen the song jump from weekly streams in the 300,000s for most of May to nearly 1.8 million official streams in the US over the past week, Luminate says – resulting in consumption numbers higher than almost every well-known classic from ABBA, briefly only the all-timer “Dancing Queen” (almost 2.4 million streams a week). — AU
Get a “look” at the Joji catalog bump
Joji’s “Glimpse of Us,” which debuted at No. 10 on the Hot 100 this week, marks a breakthrough for the up-and-coming ’88 artist — and of course, some listeners previously unfamiliar with his sultry vocals have begun tearing up his back catalog . This week, Joji’s total US on-demand streams, even excluding “Glimpse,” totaled 22.16 million — a 73.8% increase compared to the 12.75 million streams the same catalog had the week before release scored on the new single, according to Luminate.
“Slow Dancing in the Dark,” the standout waltz from Joji’s 2018 album ballads 1, is the largest recipient, with streams up nearly 43% to 3.76 million last week. While “Glimpse of You” remains strong at the top of streaming charts such as Spotify’s Top 50, “Slow Dancing in the Dark” has crept to the bottom of the same chart, signaling a general appetite for Joji’s music beyond his viral new hit . — JL
Q&A: Manny Toro, vice president of global music marketing at SoundCloud, on what’s trending in his world
Which trend in the music industry determined the first half of 2022?
democratization of industry and transfer of power to artists; simply means that an artist has more choice and control over who and how they choose to collaborate with someone to build and grow their career. It’s amazing to see how new tools and solutions are being developed every day around artists’ needs that they can use to grow their careers on their own terms and as they move from user-centric streaming models to tools and platforms for artists to share and succeed to succeed self-market their work.
In addition, technology has completely turned the status quo of the industry on its head by breaking down the barrier between artists and fans. Today we are in an environment where nothing separates the artist from the fan as they can share, connect and engage directly. We are in the age of fan economics and the industry is recognizing the power and influence of fandom – finding and then following, developing and reaching dedicated fan bases.
Are there any songs, artists or genres that you are keeping an eye on that you think will be in greater demand in the near future?
On the platform we can see the emergence of new communities and the increase in their engagement with other artists and fans as they grow in real time. One that I’ve had my eye on is the burgeoning hip-hop plugg scene, which originated in close-knit communities in Atlanta. Artists in and around the scene like BabySantana, Sojabrat, Bear1Boss and Bktherula are ushering in a new wave of hip-hop and inspiring new plugg-influenced subgenres and micro-communities that are emerging on SoundCloud and set to be what’s next in music pending.
The methods of consuming music have changed a lot over the course of the streaming era, let alone the last few years. How would you like them to develop?
Artists can achieve great success by using the right platform in the right way at the right time. I would like to see more active and intentional listening and deeper real-time engagement between artists and fans. Deeper engagement opportunities make interactions more than ever by building innovative, integrated ecosystems to foster the artist-fan relationship across multiple touchpoints. This includes opening channels for commercial opportunities outside of the album or single cycle, such as exclusive content, merchandise or tickets – interacting directly no longer just through collecting streams, but creating additional opportunities for creators who might otherwise not be able to make a living from it her craft.
Fill in the blank: In the second half of 2022, everyone in music will be talking about ______________.
New opportunities for artists to rise through the industry through creative, individual partnerships. In my experience as head of music and brand marketing at Nike and Red Bull, I’ve seen how the right artist partnership can introduce artists to a new, massive global audience and give them new opportunities to accelerate their careers. At SoundCloud, we work directly with artists, indie players, including labels and artist service companies to provide artists with the best possible, customized solution so they can take the next step in their journey in a way that makes the most sense for them. The industry is embracing these new types of non-traditional partnerships now more than ever. – JL
Trending Back Then: Jimmy Eat World Reach the ‘middle’ of the mainstream
At the turn of the 21st century, emo gained cultural capital as one of the most important styles of rock music to emerge from the Midwest and Tri-State Territories, although it had yet to make a major mainstream breakthrough. But it was only some time before a Mesa, Arizona quartet made a crossover banger so undeniably pop audiences couldn’t ignore: Jimmy Eat World’s 2002 hit “The Middle,” which features signature heartfelt vocals and cathartic guitars turned the genre into a universally accessible anthem of preservation and individuality. Paired with a cliché-bending video that swept MTV, the song topped the radio Top 40 and rocketed up the Billboard Hot 100 — peaking at No. 5 on the June 22 chart — marking emo’s first true pop breakout hit, albeit far from the last. — AU