A nondescript fish and chip shop in the West Midlands has attracted an influx of customers after going viral on TikTok.
People – mainly teenagers – flock to the Binley Mega Chippy in Coventry, many traveling hundreds of miles for a smashed sausage and a photograph.
But what exactly made Binley Mega Chippy a TikTok sensation? Here’s what we know.
Where’s Binley Mega Chippy?
Binley Mega Chippy is located on Binley Road on the outskirts of Coventry.
It is just down the road from Coventry Saracens Rugby Club and Binley Business Park and next to a Toby Carvery.
It’s the kind of takeaway restaurant you can find in the suburbs of any English city.
So why Binley Mega Chippy?
Why did it go viral on TikTok?
As with many viral TikTok trends, no one’s exactly sure — but that’s part of the charm.
The first entry that really resonated was simply a slideshow of pictures of the diner accompanied by someone singing the words “Binley Mega Chippy” to the tune of “For He’s a Jolly Good Fellow.”
This spawned hundreds of similar posts and even entire accounts dedicated to the chip shop. People remixed the song and even reviewed the food.
Many TikTok users are confused as to why a Coventry takeaway is suddenly all over their For You page, while others are just happy to ride along.
Kamal Gandhi, the owner of the shop, narrated The guard: “I have no idea what happened. On Thursday it started to get crowded and I noticed people outside taking photos. I just thought, ‘What are people doing?’ We’re assuming someone from the area who likes the food made the song and it just went viral.
“We won’t complain. We need to order more stuff because if this keeps up we won’t be able to cope. We have to be prepared, we don’t want to run out of food. We have to get all employees.
“I think the novelty will wear off, we know that. But you never know, it could go on all summer.”
He added that people have traveled from Dundee and Portsmouth to visit them and one person even came straight from the airport after arriving from Sydney.
Ellie and George Foster, aged 16 and 15, traveled from Huthwaite in Nottinghamshire wearing Binley Mega Chippy Mega fan t-shirts.
“We saw it on TikTok. It’s just pretty random and that’s what makes it fun,” Ellie said The guard.
“We made the t-shirts to wear when we came and they gave us a free bottle of soda and photos to take with us.
“I’m not usually a fan of fish and chips, but for Binley Mega Chippy I had to have some.”