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Why Disney+ needs to fix its trending tab

Many streaming services, including Disney+ and Netflix, have trending lines to indicate what content is hot and what isn’t. However, Disney+’s trending series isn’t as good as Netflix’s. While Netflix has separate lines for different content types, Disney+ doesn’t have any, so let’s discuss how Disney+ can improve on its trending line.

Separate trend rows for separate content types:

Let’s start with something Netflix does very well: having separate trending lines for different content types. Movies and TV shows, for example, measure watch minutes differently. Movies are limited and usually run between one and a half and three hours. In comparison, TV series episodes usually run between twenty-two minutes and an hour.

A TV show can have anywhere from two to fifty-two episodes in a season, depending on how long the episodes of the series are. In the UK, the trending series is dominated by series like Family Guy, The Simpsons, Grey’s Anatomy, and Criminal Minds, while in the US, the list is dominated by Disney and Pixar animated films.


The Social Media Marketing Potential:

This is another excellent way to market shows and movies to Disney+ subscribers. Have Disney+ make a social media post on every active Disney+ social media account with a caption like “What’s Hot On Disney+ This Week” and showcase the top ten trends in TV shows, movies and content for kids .

The marketing writes itself, and millions of Disney followers could discover more movies and TV series they may never have known about.

Promotion of originals:

This is another excellent reason why Disney+ should improve its trending series and create a separate series for the “Top Ten Originals,” which would help many Disney+ subscribers discover this week’s “Top Five” or “Top Ten” Originals, especially Now that we have big budget shows like Ms Marvel and Obi-Wan Kenobi that air concurrently. This can lead to subscribers finding what’s hot on Disney+ Originals.

So how would I get this to work?

Quite simply, we would have a “top ten” for movies, one for TV series, one for children’s content and possibly one for originals. If Disney did it this way, it could help Disney+ subscribers find new content that can help them figure out what TV series and movies everyone is talking about.

Offering different trending lines could be huge for many Disney+ subscribers looking to find interesting and popular content. I think it would be smart if Disney not only had trending series for “top tens” in movies, TV series and children’s content, but also had a “top ten” trending for each of their “core brands.”

Disney+ has six core brands outside the US, while there are only five in the US. Disney could conduct “Top Ten Trending” for Disney, Pixar, Marvel, Star Wars, National Geographic and Star brands in countries outside of the US and Latin America.

Disney+ could benefit from having trending tabs for each core brand, which would help subscribers discover hit TV shows and underappreciated movies from each core brand. With Disney+ producing dozens of new shows and films based on Disney franchises, this would be an excellent way to dive through Disney’s vast catalog, using its core brands to see what’s trending from each brand on Disney+.

Disney+ would also benefit from turning the trending line into a separate page showing all of the different trending lines for the series, movies, and core brands.

What do you think? Does Disney+ need to fix its trending tab?



Ethan Holloway

Ethan is an autistic type 1 diabetic and Disney fan who grew up watching shows like Iron Man, The Lion King, Aladdin and Toy Story. Ethan would like to one day have his own books/movies/TV shows made to inspire people with disabilities to be themselves, but for now Ethan is covering his opinions on Disney, their content and how Disney+ can improve.


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